Mastercard Reward For Nigeria
Year: 2018
During summer internship, I designed a mobile solution for the Intern Innovation Challenge to increase financial inclusion in developing countries .
The Why
The Central Bank of Nigeria is looking to work with other countries to understand how to grow the country’s financial system. According to study, 37% of Nigerian population is unbanked.
Merchant Persona
Ade John, is a owner of “Yarn So Soft” store in Lagos, Nigeria. Here are some assumptions about him
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Has a small business selling cloth/ fabric
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Located near a fashion design university and has high business turnover.
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Prefers transactions in cash; has trouble accepting credit/debit
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Has a bank account but transacts with cash due to high cost of banking and trust issues with banking services
Designed Solution
A mobile solution to Improve trust among unbanked merchants by incentivizing savings with interest rewards and supporting easy payments with QR code.
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Easy registration to include merchants into financial system,
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Make and receive payments with QR code or phone number.
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Transaction data history will become the key foundation for the merchant to apply for other financial services and start being financial included.
Slide to view prototype >
1. Home Page: The user can view account balance and a quick glance of change trend.
